Shared office centers are known for their ability to bring together professionals from different backgrounds and businesses, some of which have been around a few weeks and others that have been in business for several decades.

Yet regardless of a company’s age, all shared office users face the same challenge of establishing an identity and building brand awareness in an environment where other businesses — and, in some cases, the office provider — are simultaneously trying to make names for themselves as well.

Fortunately, there are several steps businesses can take to avoid getting lost in the shared office shuffle, starting from the moment they begin their office search. You can find out what they are by reading this BizJournals.com story, written by Amata CEO (and new BizJournals.com contributor) Ron Bockstahler.