Patrick Carver is the Owner of Constellation Marketing, a digital marketing company that focuses on driving growth for law firms using web design, advertising and other tools. In this episode, Ron and Patrick talked about how you can take advantage of the many facets of digital marketing today.
Patrick shared how a law firm can attract clients by doing sustainable and organic practices like making articles that are tailored for the client you serve, by designing your website to have relevant information and by working on technical aspects such as google advertising, search engine optimization, backlinking and other strategies.
Key moments:
- Key things to do for organic growth (7:38)
- Backlinking and how it can help your website (11:27)
- What is Google My Business? (28:20)
- Other marketing channels that law firms should be considering (35:16)
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MEMORABLE QUOTES
“Take advantage of the digital real estate that’s out there that exists for attorneys.” – Patrick Carver
ABOUT PATRICK CARVER
Patrick Carver, Owner of Constellation Marketing
Digital Marketing for Law Firms
Patrick Carver is a Missouri native who has spent over a decade working in digital marketing. Before devoting his work full-time to Constellation Marketing, Patrick served as Digital Marketing Manager at Fortune 500 company DICK’S Sporting Goods. He has successful experience across a variety of industries and business sizes.
Patrick received his B.S. in political science from Emory University in Atlanta, Georgia. His long history of success is anchored by a strong work ethic and a creative problem-solving approach. In high school, he was an all-state soccer player, a national champion debater, president of the student body, and an entrepreneur. In college, he was a two-time first-team NSCAA all-American soccer player at Emory University as well as team captain and continued his entrepreneurial interests while maintaining a full-time academic load.
Now, as CEO of Constellation Marketing, Patrick leads a talented team of legal marketing professionals who work together to achieve a shared goal of driving growth at law firms. From web design to advertising, we have the skill, experience, and drive to build, manage, and maintain the entire spectrum of your digital marketing needs.
Connect with Patrick Carver:
Website: https://goconstellation.com
LinkedIn: https://www.linkedin.com/in/patrickacarver/
Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com
“The 1958 Lawyer and his 1938 Dollar” still defines the business of law…
It’s time for a change.
If you’re a lawyer, you’re familiar with the ABA article “The 1958 Lawyer and his 1938 Dollar” which gives our podcast its title, and its inspiration. That article was the start of the billable hour for law firms…And the last major change to the business of law, 70+ years ago now. Well, it’s past time for another change.
This podcast is all about bucking the status quo of the business of law. Your host Ron Bockstahler runs Amata Law Office Suites, providing law firms an alternative to the traditional fixed-cost business model that places unwanted stress on attorneys to work long hours that often-times lead to burn out, broken relationships and in many cases substance abuse. Each week he’ll discuss alternatives to the 12 hours days, endless rotation of clerks and paralegals, and the expensive offices leased to impress clients who rarely show up in person anymore. He’ll interview successful lawyers who are doing law differently, and finding a work-life balance while still running a successful firm.
Do you want to find a better way to run your law firm? It’s time for the next big change in the business of law, and you’ll get it here on The 1958 Lawyer.