While you may be looking to adopt a new feature like receptionist service to your operations in favor of growth, doing so while having to change your number can actually be counterproductive. There’s lots of reasons why keeping your company phone number the same is important to your business’ long-term operation and growth, the most important of which we  outline in this article.

Changing Your Number Can Reverse The Work You’ve Done To Establish It

In many ways, your business’ phone number serves as a part of its overall identity. It’s an essential piece of information that serves as the gateway between your office and clients, and as such, making sure that it’s well established to the public is important. This is why many businesses will go to great lengths to ensure that their phone number is well advertised, whether through print media, online directories, or even word of mouth. If you change your phone number, you risk losing the connection that you’ve already established with your existing client base. Not only will they have a harder time getting in touch with you, but they may also be hesitant to do business with a company that seems to be in flux.

Changing Your Number Can Be Unnecessarily Difficult

If you have a business phone number that’s been around for a while, chances are that it’s already connected to your company name in some capacity. This alludes to the administrative headache that comes with having to change it. In addition to alerting your current client base of the change, you’ll also need to make sure that your new number is updated on all of your marketing materials, website, and any other online listings. This can be a time consuming and expensive process, particularly for small businesses who may not have the resources to spare.

Changing Your Number Can Disrupt Your Operations

During a time when many businesses are struggling, it’s important to make sure that you’re doing everything in your power to maintain the stability of your company. This includes ensuring that all aspects of your operation are running as smoothly as possible, and that any potential disruptions are kept to a minimum. Making a change to your phone number can disrupt the flow of your business and introduce unnecessary complications, which is why it’s best to avoid it if at all possible.

In short, there are a number of reasons why it’s important to keep your company phone number the same. If you’re looking to make changes to your operations, it’s best to do so in a way that doesn’t disrupt your business’ phone number.