Marketing: How to Create a Pipeline of New Clients Without Referrals
Amata is kicking off a new series to help lawyers better understand how to navigate the challenges of marketing for law firms. In partnership with Constellation Marketing, our first episode covers an in-depth overview to create something every business owner wants: a steady pipeline of clients.

Many businesses are familiar with the need to connect their contact phone number with their company name, and depending on how long they’ve been in business, have already accomplished it. In this regard, a daunting prospect for many business owners is the notion of having to change it. Unfortunately, this can be the case for those who are needing to change or add phone services, as many providers will not allow them to keep their existing number in the process.

Mathew Dragatsis is the CEO of Scan Search, the new way to manage and retrieve documents. In this episode, Matthew talks about what the most difficult part of file retrieval and document management is, and how Scan Search completely eliminates that problem by making it so that you’re able to retrieve a file just like how you’d search on Google. Type any word or phrase that you remember from that document and you’ll find it, it’s as easy as that.

His law firm’s first game-changing tech adoption was a trio of fax machines that outpaced the competition and he says AI is the next big player. But Geo Bellas – nicknamed Geo as a reference to Neo in The Matrix – hasn’t been a techie simply because of the success it’s brought his practice over the past forty years.
Most assume that by having a phone number, they are set. Like all areas of business, however, there is a better way, and attorneys who have this “better way” setup are not only maintaining the appearance that they are in their physical office right now, but they have also avoided the disruption to their business.

Remote working can be more than just an aberration in your firm’s history. Many attorneys are hoping measures like RON (which Gov. Pritzker is permitting in Illinois while the gubernatorial disaster proclamation is in place) and video conferencing for uncontested motions stay in effect long after the pandemic has passed. In the same context, measures put in place to manage your firm remotely can be brought back to the office to benefit your firm’s efficiency and bottom-line.