Patrick Carver: Law Firm Marketing Simplified | THE 1958 LAWYER Podcast
Patrick Carver is the Owner of Constellation Marketing, a digital marketing company that focuses on driving growth for law firms using web design, advertising and other tools. In this episode, Ron and Patrick talked about how you can take advantage of the many facets of digital marketing today.
Mathew Dragatsis is the CEO of Scan Search, the new way to manage and retrieve documents. In this episode, Matthew talks about what the most difficult part of file retrieval and document management is, and how Scan Search completely eliminates that problem by making it so that you’re able to retrieve a file just like how you’d search on Google. Type any word or phrase that you remember from that document and you’ll find it, it’s as easy as that.
Michael DeLon is the President in Paperback Expert, he is an author, speaker, marketing strategist and business growth coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.
In this episode Michael talks about all the ways you can establish credibility, stand out, and convert leads by publishing a book. He uses three concepts: clarify, simplify, and multiply to harness a lawyer’s journey or life story to make a compelling story out of it which will then be the cornerstone of all their marketing strategies.
Melissa Costello is the creative lead and chief storyteller for MELISSACOSTELLO.COM’s video-centric take on branding and marketing. In this episode, she shares the value of telling stories in marketing and why marketing through video works for lawyers. They talk about how lawyers today need to start thinking differently about their business and embrace marketing.
Marie Sarantakis is the founder of Sarantakis Law Group, LTD. She is a best-selling author, a prominent family law attorney, nationally recognized divorce coach, and the president of Adrikos, LLC. In this episode, Maria talks about narcissism in divorce court cases and defines what it really means and how it differs from mere selfish behavior.
Nate Dinger is the Senior Vice President of Commercial Banking at Signature Bank – he helps small, mid sized businesses, and law firms in Chicago manage their finances. Often times lawyers don’t have any time to take care of their own firm’s financial concerns so Nate, along with Signature Bank, helps them through financial advise, management and even through giving out loans for cases – which is uncommon since banks usually see court cases as high risk situations.
Steve Mesirow is the Senior Managing Director in Mesirow Wealth Management and he has been providing expert investment advice and financial planning strategies to his clients for over 25 years. In this episode, Steve talks about how law businesses are at a disadvantage because they register their taxes at the highest rates. He discussed all the ways in which lawyers can build and protect their wealth in a tax-advantaged way.
Ryan Kimler is the Founder of Financial Clarity, working with solo and partner practice law firms, bringing them financial clarity to grow their law practice into successful and profitable businesses. In this episode, Ryan talks about how important financial discipline and accounting is for a law firm and how invaluable the guidance of a CFO or accountant can be on that regard.
They also discuss how the CFO and accountant is not only useful for keeping your law firm financially uncompromised, but also to project future earnings and actions that must be taken to ensure the firm’s profit for each of its members.
Gregg Garofalo is the Founding Partner at Garofalo Law Group, he has been practicing law for 20 years with a strong focus on probate matters and estate planning. Gregg talks about when it’s right to do estate planning and what are some basic estate planning one should have outright.
Gregg also talks about estate planning if you have a special needs child, how you can maximize their benefit to give them the best care they can receive from both your estate and the government. Lastly, he talks about how estate planning must be revisited at least annually to review how it can be adjusted to changes in the family’s life, decisions, circumstances, or just life in general.
Megan Mathias is the Founder of LOPP Mathias Law, she represents business owners with challenges relating to corporate governance, employment issues, shareholder disputes, Family Law disputes and contract issues. Megan talks about how entrepreneurial knowledge and creating a united culture is important in building a good law firm.
She talks about how her law firm started out as a virtual service and how that benefit both the clients and lawyers. Megan also talks about how she was able to manage her time in a season where she had to juggle a lot of responsibilities. They also talk a bit also about political issues that need to be addressed and Megan’s stand as an elected Alderman.