The New Business Card for Lawyers?

Time is everything for lawyers and professional service providers. It is their greatest asset, and the thing that they need to protect the most.

But in today’s world, there are many more tasks beyond serving clients that need to be done:

  • Keeping your inbox clean
  • Responding to new client inquiries
  • Creating a professional website
  • Staying top of mind with social media

This blog post is for those lawyers who recognize the importance of executing those ‘business building’ tasks, but who still want to protect their time to do what they love most: serve clients, strategically lead their firms, and enjoy life.

How to Keep Up With The Digital Era

The legal industry has shifted in so many ways during the last decade. From remote work to AI legal tools and smart contracts on the blockchain, there is so much innovation that many times is it hard to keep up.

Take, for example, social media: In the last 3 years alone, Twitter became X, Facebook shifted to Meta, and 6 new platforms were launched. Yet over 80% of law firms maintain an active social media presence, according to a 2021 survey by the American Bar Association.

This is because social media has become the new business card. Clients now want to look at your website and social media posts to stay informed, read client reviews, and screen your law firm before deciding to engage you. Social media becomes a filter through which potential clients vet your firm’s reputation and expertise.

Consider this data from a 2022 survey by the National Law Review: 87% of clients surveyed said they check lawyers’ social media profiles before deciding to engage their services. Today, when potential clients consider hiring a lawyer, they are not limited to evaluating credentials on a piece of paper or a static website. 

Social media platforms provide a dynamic window into a lawyer‘s professional life, offering insights that extend beyond traditional qualifications, such as:

  • Professionalism: Clients need to trust their attorneys. That is why inconsistencies, unprofessional behavior, or a lack of presence will raise red flags.
  • Expertise and Specialization: Lawyers who actively share valuable insights on social media platforms are positioned as industry leaders — especially if they are sharing expert articles, case studies, and legal updates.
  • Client Reviews and Testimonials: Just like on Amazon, positive testimonials and reviews from previous clients can significantly influence purchasing decisions.
  • Relevance: Clients expect lawyers to stay informed about the latest legal trends and use your social media presence to signal connectivity and up-to-date knowledge.

In an era where information is readily accessible at one’s fingertips, clients WANT to find reliable information on social media to research, select, and evaluate your legal services.

But how can you post on social media while keeping up with the demanding nature of legal work?

Delegating Your Social Media Presence to Experts

Your online presence should convey your professionalism, expertise, and credibility. A well-maintained social media profile can serve as a powerful business development tool, attracting clients and enhancing your reputation.

That is where Amata comes in. Our virtual assistant service can help you take care of several tasks, including:

  • Social Media Posting
  • Email Management
  • Payroll, Billing, and Accounting
  • Database Management
  • Document Conversion and Management
  • Appointment Reminders and Scheduling
  • Legal Correspondence and Transcription
  • Legal Research
  • Live Virtual Receptionist

Most solo practitioners and small law firms do not have large teams or budgets, which is why our virtual assistants work on demand. They are carefully selected by us, and only work the hours that you need so you can save on salary and benefits.

We understand that the idea of posting on social media, building an online presence, and engaging with a digital audience can be an added layer of stress you don’t want. In fact, according to a 2021 survey by the American Bar Association, over 75% of lawyers feel overwhelmed by the demands of their profession. 

That is why our virtual assistants will curate and post engaging content on your behalf. Your law firms can keep active on social media, strengthen your reputation, and demonstrate authority, without needing to hire an in-house legal assistant or a social media marketing agency.

This is a cost-effective solution that goes beyond posting on social media. We can offload your redundant but essential tasks, such as new client intake and calendar management, without you having to worry about employee benefits, providing the requisite software or training, or bearing any infrastructure costs.

Our experienced virtual assistants will take care of all this, so you can focus more on building your practice and serving clients doing the tasks that energize you.

Enhance Your Practice With a Virtual Assistant Specifically For Lawyers

We provide virtual assistants so you can stay relevant on social media while saving time and focus. If you want someone to update social media posts, enter billing, and return client calls for you, we can help.

Contact us here and rally the support you need to grow in the digital era.

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