There’s a story of a realtor who became Michigan’s top realtor by doing one thing really well: Building relationships. Instead of going door to door bugging people, he would keep a list of all his clients’ birthdays and favorite restaurants. When the client’s birthday arrived, he would send them a handwritten note with a coupon code to claim a dessert at their favorite restaurant.

That was it. No advertisement, no expensive marketing, or secret selling secrets. People would be shocked that this person (whom they have seen once or twice) would remember their birthday, and immediately refer him to the next person looking to sell their home.

By simply sending a special gift on people’s birthdays, he became Michigan’s top realtor for several consecutive years.

You probably know this, but relationships are the key to attracting and retaining clients. Long-lasting business relationships are built on trust, affinity, and going the extra mile. The question is, how can you nurture your relationships while also leveraging your time?

Enter Outsourced Relationship Nurturing

There are certain things that only you, as a founder and lawyer, can do. You are the only one who can go to networking events, create strategic relationships, and lead the strategy on cases. But one of the things you CAN delegate are micro-experiences that delight clients.

Small gestures like sending birthday greetings, remembering significant events like your client’s mother’s surgery, sharing insightful articles, and sending occasional thank-you cards might seem insignificant, but they can have a profound impact. These actions, which require minimal investment, can set you apart from the competition, forge deeper connections with your clients, and solidify their loyalty.

Not only will they be more likely to stay with you, but they’ll also be inclined to recommend your services to their network, expanding your reach and influence.

Most founders genuinely care about their clients, but the challenge often lies in finding the time to nurture these relationships effectively. This is where leveraging the support of a part-time virtual assistant can be transformative. By strategically delegating the task of relationship nurturing within your law firm, you free up valuable time to focus on core business activities. This not only enhances client satisfaction and loyalty but also has a direct positive impact on your bottom line.

Designing An 11-Star Experience

One of the things that has made Airbnb so successful is, in the words of their founder Brian Chesky, “scaling a magical experience.” When they were thinking about how to create a thriving company that would revolutionize the entire hospitality industry, they came up with the 11-star customer experience.

“What would it take for me to design something that you would literally tell every single person you’ve ever encountered?” Asks Chesky.

What would a 5-star experience for a law firm be? Maybe it is entering the office and being told to wait in the lobby. A 6-star experience might include a drink while the client waits.

Now, if you thought about a 10 or 11-star experience, it could include things like picking up clients at the airport on a Rolls Royce, listening to them with extreme care, solving their issues promptly, and going the extra mile on every single one of their requests. The point is to find the sweet spot between overdelivering for clients and creating a wow experience, while also being able to replicate this experience and sustain it over time.

So ask yourself: If there were no limits or constraints, what would you do for clients so that they couldn’t help but speak about you to every single person they encounter?

Building Relationships At Scale

Most lawyers are busy already. How can they find time to remember their clients’ birthdays and send them thank-you notes?

With Amata’s new Fractional Support Packages, you can hire an executive virtual assistant, an in-person administrative assistant, and paralegal support just for the hours that you need. No more overpaying for hours that you don’t need. You can pay as you need it with our flexible services that scale up and down to accommodate to your growth and seasonality.

By outsourcing these minor yet impactful details, you’re standing out and ensuring you remain at the forefront of your clients’ minds. This strategy also cultivates a loyal client base that will continue to seek out your services and enthusiastically refer others to you for years to come.

With Amata’s on-demand, fractional support, you can nurture your most important business relationships and create a direct ROI — Without the necessity of committing to a full-time hire.

Click here to learn more about our Fractional Support Services!