This is the final part of the 3-part series How can 21st-century law firms increase their client base, cash flow, and reputation without sacrificing profitability and quality of life.
Most law firm owners want a thriving law firm that supports their best life. And that means having consistent cash flow, healthy profit margins, enjoyable clients, and a workload that fits their schedule.
After all, you started your law firm because you wanted to be in control of your time, finances, relationships, and purpose. The problem is that there is a big gap preventing most law firm owners from making this vision a reality.
The Big Gap Preventing You From Scaling
If you are a business owner, you are probably one of these:
- A Visionary
- An Integrator
According to Gino Wickman, most founders are dreamers with big aspirations who can see the grand picture and inspire others to take action. These are the “visionary-type entrepreneurs.” They are a source of fresh ideas, and they love spearheading new projects but usually get bored when it comes to following through on those ideas.
On the other hand, Integrators are process-oriented people who love talking about systems, KPIs, and optimization. They are the perfect match for a visionary because the visionary can kickstart new projects while the integrator can focus on keeping the ones that succeed afloat and systematizing them, so they can advance to the next level.
The problem that most law firm owners are facing is that they are simply trying to do it all by themselves. They want to be both the visionary and the integrator. To create marketing strategies, manage legal cases, handle billing, hire new team members, support client inquiries, implement new tech, and more. They are trying to cover at least 3-5 roles with limited time and attention. This caps their growth and also creates a lot of stress and overwhelm.
That is why the biggest gap preventing you from scaling is not strategy; it’s implementation. A lack of good ideas is not the problem; it is the lack of a team and processes to turn them into successful endeavors. That’s exactly why our new Fractional Support Services provide you with pre-vetted paralegals, virtual assistants, and on-site administrative staff you can delegate to hourly, so you can focus on your zone of genius.
How to Truly Scale Your Law Firm
To take your law firm to the next level, you need to consistently be running two processes:
Process one: Attracting, converting, and retaining new clients
Process two: Attracting, converting, and retaining new employees
The first process generates the sales and cash flow to keep growing your law firm. The second process ensures this growth is not capped by your available time, energy, and focus. Together, they unleash fast law firm growth without the bottleneck of your time.
By this logic, the biggest gap preventing you from scaling is partnering with the people who have the strengths and resources that complement yours. If you currently lack time, hire someone who has time. If you lack a certain connection, hire or partner with someone who has it. By embracing a mindset of partnerships, delegation, and collaboration, you can effectively “clone yourself” and multiply your outcomes without multiplying your workload.
With our new Fractional Support Services, you can quickly bring operational staff to support you. They cost 60% less than a full-time employee, and are trained in the legal industry to save you time and handle your day-to-day administrative tasks professionally.
Strategically Grow Your Law Firm
This is why at Amata we go beyond traditional office space. We are creating a hub for innovation, growth, and profitability. By providing flexible office plans with Fractional Support Staff like hourly paralegals, administrative assistants, and VAs, we give you everything you need to scale your law firm without more overwhelm.
If growing your law firm currently feels like a trade between money and sanity, if every day you wake up to an overcrowded inbox, constant fires from your team, and not enough profits to justify all this effort, and if you want a pull of great talent who will cut your workload while adapting to your cash flow needs…
Then we cannot wait to serve you with our unique “office-as-a-service” model. Speak to one of our team members here and let us get you the support to scale a profitable, freedom-giving law firm.