How to Stay Relevant in a Rapidly Changing Market

According to CB Insights, 35% of businesses fail because there is no market need. All the growth potential of your business lies in its ability to pivot and meet the dynamic needs of a rapidly changing world.

How can you do this in practical terms? It all comes down to a commitment to innovation and service, which is exactly what this article will showcase through Amata’s case study.


The Genesis of a Disruptive Business

Plato said that the mother of invention is a necessity, and this couldn’t be truer in Amata’s case. Amata began when our founder, Ron Bockstahler, was working 10 to 12 hours each day while managing the backend operations of law firms.

For decades he didn’t take two days off in a row and was a self-declared workaholic. One day, he decided to go on an RV adventure with his wife across all 50 states in America and 9 Canadian provinces. This quest for a better work/life balance expanded across 8 years, hundreds of memories, Ironman races, and eventually having 6 children.

What Ron realized is that he could continue growing his business while living life to the fullest. And that’s how our innovative “office-as-a-service” model was born.

Listening to Clients: The Key to Continuous Innovation

Our innovative ‘office-as-a-service’ model started as a response to the ever-changing landscape of technology, economic cycles, and team dynamics that affect law firms and professional service firms.

When the pandemic hit and lawyers had to stay home, Amata quickly rallied clerks to make daily visits to the Recorder’s Office, City Hall, Sheriff’s Office, Clerk’s Office and Assessor’s Office for our clients.

Despite starting as a traditional co-working space, we quickly expanded to include crucial services our clients needed to grow. This includes paralegals to assist you with court cases, either on a part-time, full-time, or hourly basis. It also includes administrative assistants, law clerks, and receptionists.

When a client is coming to the office to sign documents and you need Notary and witness services, Amata has you covered. When you are too busy to pick up your phone, our receptionists got you.

It takes a village to build a thriving business. It is normal to get so caught up in serving clients that you stop focusing on the operations of running a business. We make this easier for you.

It has now been more than 21 years since we committed to staying at the forefront of innovation and creating a turnkey solution that allows you to keep expanding your firm while protecting your profitability, client experience, and work/life balance.

Our secret? Putting our clients first, listening to their needs, and doing whatever it takes to create an environment where they can thrive both professionally and personally.


Maximum Value With Greater Flexibility

Understanding our client’s needs has become the backbone of our innovation. We regularly ask clients for feedback and survey them, so we can meet their needs as they evolve.

Our comprehensive support combines four separate industries into one, offering flexible options for greater total value:

1 – Office space

 We offer agreements that allow you to drop or add offices during the term of the contract, without penalty, resulting in true office flexibility.

Whether you just started your law firm, have a team of 10-20, or are ready to expand your big law firm with the flexibility to scale up or down, we have prestigious locations to suit your needs. No more letting long-term leases keep you from attracting top-tier clientele, enhancing your team’s productivity, and having a professional office that reflects your professionalism.

2 – Reception

 Virtual assistants are remote professionals who specialize in all those essential but routine tasks like scheduling, document management, and phone answering. Amata’s Live Virtual Assistants are trained in the legal industry, so they know how to manage urgent inquiries on your behalf and recognize when to filter a call.

With Amata’s live virtual receptionist, law firms receive customized phone answering services with receptionists that act as an extension of their law firm. This means you do not need to hire a full-time receptionist to enjoy the benefits of enhanced productivity, such as never missing a caller.

3 – Administrative assistants

 A virtual assistant can be an invaluable gatekeeper for your law firm, saving you time and reducing the anxiety and stress of running a law practice. Our pre-vetted professionals can help manage all office operations, so you don’t have to and can focus on billable hours.

Some of the tasks administrative assistants can take off your plate are phone and email management, scheduling meetings, confirming appointments, making travel arrangements, managing contact lists, updating CRM software, preparing reports as needed, filing and organizing important documents and files, creating presentations, and more!

4 – Legal support

Amata has created the back-office operations of an AM100 law firm, for solo and small law firms. Paralegals, paralegal assistants, law clerks, and virtual assistants all act as an extension of your law firm, without needing to become full-time hires.

Leveraging Amata’s experienced resources allows you to manage your law firm around your bottom line. When you aren’t paying for under-utilized staff on your payroll, your profits increase, along with your capacity to produce more work and gain new clients, without creating constraints on your time.


With the combination of scalable office plans and flexible support & staffing services, we create a new environment for law firms and professionals. One in which they can do their very best work, increase their profitability, and have the resources to enjoy life on their own terms.

Contact us today if you’d like to experience the Amata difference. And remember, in order to create a thriving business yourself, the key is placing your client’s success at the forefront of everything you do.

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