Member Login
Get Started

Amata Law Offices

Leaders Making Business Happen

by

Amata Attorney River Cruise

Leading attorneys came together last Thursday evening to build their relationships, enjoy a sense of camaraderie, and share referrals and resources. Check out this video and you will see, this is what being part of the Amata network is all about. With only 60 tickets available, the Amata attorney social on the Wendella river cruise was a sold-out event. The exclusive list of attendees ranged from 30 year veterans from large law firms to first year attorneys participating in the Chicago-Kent incubator program that partnered with Amata Law Offices to provide office space and services to the attorneys in the program. Meeting new people, building relationships and sharing referrals and resources is what selecting Amata Law Offices to house your firm is all about. This event was created from a collaboration between Amata and Advitam IP, an intellectual property law firm.

Just about a year ago Richard Gurak, a founding partner of Advitam IP, LLC, decided it would be beneficial if the attorneys at Amata’s 150 S Wacker office got together over a drink once a month to get to know each other. He circulated an invite for drinks and several attorneys took the opportunity to take a break, grab a drink and meet their neighbors. That first social became a monthly event and eventually opened up to legal professionals at other Amata offices where the events have also been hosted. Richard adds that “Amata saw the value in our legal professional’s social group and strongly supported us so we could take it to the next level.”

Richard has spent his career building relationships throughout the world, growing his practice to work with clients in North America, Latin America, Europe, Africa and Pan-Asia. So it should come as no surprise that Richard began building his network soon after selecting Amata Law Offices to house Advitam IP, LLC’s North American offices. For 20 years practicing Intellectual Property law Richard has demonstrated how effective networking and building relationships can be to creating a successful law practice.

Future plans are coming together to continue the attorney socials. On October 26th plans are underway to host an event at The Metropolitan Club on the 67th floor of the Willis Tower. You won’t want to miss this event as Amata shares member benefits of the newly formed partnership with the club and details of the half billion-dollar renovation taking place at Willis Tower will be presented.

The next step: Getting to join the group on the river cruise was just the first step. The next step is to follow up with those you met on the river cruise or would have liked to meet but ran out of time. The attendee list has been distributed so take a few minutes and send a follow up or introduction e-mail introducing yourself. Set up a time for a call or cup of coffee and learn more about each other. Find out how each of you can help the other build your law practices. For all the attorneys I have had the privilege to work with, it is always those that get out and network that enjoy the most success.

Interesting Fact: Did you know that as an Amata member you have access to use services and space at all Amata locations at no additional cost. Today we spotlight the facilities at 150 N Michigan Ave., the white diamond shaped building in the Chicago skyline. Amata Law Offices operates two full floors in this building with views of lake Michigan and Millennium Park that will dazzle your clients. The 8th floor has recently reopened after a million dollar renovation has transformed the common area into a warm and welcoming meeting facility, added huddle rooms, a “live edge” table constructed entirely of one full tree slab from a downed tree in Wisconsin and expanded secretary workstations. Take a break from the routine and book a conference room or just stop in to work for a few hours. The offices have direct access to the Daley Center through Chicago’s underground pedway, so you never have to brave the weather going to court.

—–

 

Ron Bockstahler has worked with individual attorneys and law firms for the past 30 years, gaining an in depth understanding of the business of running a law practice. He is the co-founder and CEO of Amata Law Offices and Managing Broker for Amata Realty Group, LLC, a real estate firm dedicated to consulting attorneys on their office space needs. Ron can be reached at [email protected] or 312-924-0204.

 

Joel McFarlin has worked with individual attorneys and law firms for the past five years, leveraging his growing network to act as a connector with other attorneys and businesses throughout Chicago. He is the Vice-President of Sales for Amata Law Offices and Broker for Amata Realty Group, LLC. He enjoys making short videos around Chicago. You can watch his latest video from the Attorney Social River Cruise event here: https://youtu.be/CorfRXxh42Y. Joel can be reached at [email protected] or 312-924-2823.

Discover our networking events for Chicago lawyers.

Growing Your Law Practice CLE with Steve Fretzin and Dan Lear

by

Steve Fretzin and Dan Lear

Last Thursday I had the opportunity to sit in on the CLE hosted by Steve Fretzin, Attorney Coach, contributing writer for the Chicago Daily Law Bulletin, and Attorney Dan Lear, Director of Industry Relations at Avvo. I am not an attorney, but since my clientele is made up of over 800 attorneys I make it a point to stay up to date on as many legal matters as possible.

The subject matter was of particular interest to me since I have been all-hands-in with my own online marketing efforts lately. To be honest, the presentation and materials were great and about 10 minutes into the class I was sitting at attention and taking notes, no small task for someone who has dealt with a level of ADHD all his life. When Dan starting talking about branding a law firm, he keyed in on three themes: authenticity, knowing your ideal client and consistency. I guess these are all easy concepts to understand, but try practicing them and see how easy they are.

As you would expect from someone with experience working at Avvo, Dan brought up several examples to demonstrate these three points, but two really stood out for me. The first was an east coast law firm that specializes in 2nd amendment compliance & consulting. The firm is named Think Pink Law and uses the tagline “We do law. Differently”. Pink is not the last name of a partner, but it sure stands out and is very memorable. If I ever learn of someone in need of legal advice dealing with the 2nd amendment, I am quite sure I will remember Think Pink Law.

The second example I clearly remember from Dan’s presentation is from an immigration attorney who targets a specific clientele by offering assistance in filing Form I-864 for financial support. The target audience is divorced spouses of green card holders. Now I am sure this is only one part of their immigration law practice, but this one very targeted campaign really hits home with their clientele. After they provide quality service to this group, how many client referrals are they adding to their monthly intake? Target marketing such as this is a great way to grow a law practice.

Dan then went into a Top 10 Intake list for lawyers which was very insightful. You can view Dan’s entire list here. Many parts of this list is inspired by this article by Chicago-based Gyi Tsakalakis Lawyerist.

Then if all this wasn’t worth the price of admission (and the free lunch), Steve launched into understanding the “buyers’” mindset and started asking questions like, “What is your motivation for doing business development?” and “What makes someone successful at business development?” (I guessed at this one, somewhat incorrectly). Just for clarification, I translate “business development” to “keeping your new client intake machine churning even when you are on vacation.” Steve explained how behavior influences attitudes which in turn affects beliefs.

To me, this partially explains how a very knowledgeable attorney with a discomfort of speaking to strangers (think networking in an unfamiliar group) is able to change their attitudes and beliefs by attending more networking events and interacting with others. Steve also discussed how to choose the best networking opportunities and how to make the most of these sometimes-difficult learning experiences. If you are serious about growing a thriving law business while also enjoying the business of life you really need to attend Steve’s classes.

Steve has a great understanding in the field of building successful law businesses. After all, he has consulted hundreds of attorneys, both experienced and new practitioners, written two books on the subject, and speaks to lawyer groups around the country. Steve’s full presentation can be found here. You can also visit his web site and learn more about his newest program for attorneys, Origination Station, at www.fretzin.com.

As I mentioned earlier, Steve Fretzin is a contributing writer for the Chicago Daily Law Bulletin, and his June article, which can be found here, analyzes if the Differences Between Sales and Legal Business Development are just Semantics? and is a great read, offering some great tips to get away from the traditional “pitch” to clients and how to hold back to better understand what will motivate the client to hire you.

—–

Ron Bockstahler has has worked with individual attorneys and law firms for the past 30 years, gaining an in depth understanding of the business of running a law practice. He is the co-founder and CEO of Amata Law Offices and Managing Broker for Amata Realty Group, LLC, a real estate firm dedicated to consulting attorneys on their office space needs. Ron can be reached at [email protected] or (312) 924-0204.

Steve Fretzin is an Author and Attorney Coach and can be reached at [email protected] or at 312-981-0119.

Dan Lear is the Director of Industry Relations for Avvo and can be reached at [email protected] or 206-508-3012.

Discover our networking events for Chicago lawyers.

Telecommute and Open Up Your Options As a Working Attorney

by

Telecommute and Open Up Your Options As a Working Attorney

Updated: 2/27/18

“I am breaking away from my big law firm to practice law my own way. But a permanent office is not in my budget.”

“As a solo practicing attorney, I only want to commute to the city when necessary.”

“My family is important and I need to spend more time at home without giving up my practice or taking time off.”

Do any of these sound familiar to you?

Amata Law Offices can provide the solutions you need.

Yes, this is blatant self-promotion for Amata Law Office Suites, but only because we have over two decades of experience working for our attorney clients who in turn have helped us shape our company to better support them.

Providing Chicago Attorneys with Options

Self-promotion aside, I want to start this article by pointing out that the most important aspect of our centers is actually a concept built directly into the structure of all shared office space, ours and our competitor’s alike, and that’s the ability to give attorneys options.

So many options, in fact, that we need to narrow down the conversation just to explain how flexible a shared office space truly is.

Flexibility of Telecommuting

Let’s start where most small practices do and talk, not about renting space, but about telecommuting.

When you break telecommuting down, you have two immediate pros: The days you don’t commute to the office will save you time and money, and when you do commute you have options.

Pros of Telecommuting for Attorneys

Like all choices you make for your business, telecommuting has its pros and cons, but the biggest pro is the amount of choices it provides to burgeoning and established practices alike.

Access to Multiple Locations

Through all of our programs, for instance, our clients have access to every Amata center to work, receptionist services, and to meet with clients and partners, no matter which center they decide is their firm’s mailing address.

Convenience When You Commute

If you are coming into the city solely for a deposition, book a conference room at our 150 South Wacker office, a mere twenty feet from Union Station.

Spending the morning at court but need a small room to meet with a client in the afternoon? We have two locations a block from the Daley Center.

And when the kids have a day off school all of Amata’s offices can provide you a quiet cafe or solitary day office to work in.

Eliminating the Cons of Telecommuting for Attorneys

On the con side, bouncing ideas off fellow attorneys is part of the fun of a law firm practice, and if you are leaving a bigger firm to start your own you may find you miss that daily interaction.

A Large Group of Attorneys To Interact With

For the tenants at our 180 North LaSalle office one of the highlights is ending the day catching up with attorneys over a glass of wine in the Cognac room; brilliant attorney and masterful storyteller, Paul Goodman, makes me laugh every time we grab a drink. Not all clients are able to join in such impromptu weekly rituals and for telecommuting clients this is especially so.

Exclusive Attorney Networking Events

To combat this, we work to create opportunities for all our lawyers to have the community experience by organizing dozens of events throughout the year, from casual attorney socials after work to grander scale river cruises, and we have even gone so far as to build an online community that allows attorneys to network no matter where they choose to be. Whether they prefer working at home in the Chicago suburbs, or even at home in a completely different state.

Telecommuting Options for Locals and Non-Locals Alike

Yes, you read that correctly. Telecommuting is not just an option for new or small law firms. When you have put your years in and finally decide to pursue that isolated cabin in the woods, telecommuting allows you to continue doing the work you love.

A few years ago, one of my best friends moved just outside Chattanooga, Tennessee, yet he still maintains his successful law practice in Chicago, which boasts three attorneys and two support staff. He choose to commute 2-3 days each week and spend the rest of the days working at home in Tennessee.

He retained the physical space he needed for its Chicago employees, as well as the shared office space’s built-in manager who deals with all the nitty gritty: the phone system, the copier, office supplies and shredder and any issues that may come up with them all.

But now when the receptionist processes his calls, his clients are transferred to his cellphone even while his coworkers still maintain their physical phones, and we forward and scan his mail wherever he needs, at his request.

Make Telecommuting Work For You

Telecommuting is just one, small example of how Amata Law Office Suites can work for you and your firm. Speaking from many years of experience as a shared office space provider, I can offer a few tips:

As you begin your search you will find that people and writers like to argue about the layout of shared office space — open vs. closed.

As Jacob Morgan points out in his article Five Things You Need To Know About Telecommuting, the debates are absolutely pointless. I will reiterate the fact I opened this article up with: all shared office spaces are built to provide options, it’s implicit in its design.

What you really need to pay attention to when searching for your perfect space are the details.

Does the office atmosphere boost your company image when clients come to visit?

What if your firm were to grow so big taking traditional space was more affordable; would you be able to take your established phone number with you when you leave?

These are questions you must ask before signing any contract.

But if you are just starting out, and haven’t even thought about the details of a contract yet, I have one simple tip: pay attention to who the shared office space chooses as their partners.

If they aren’t partnering with business that are meant to help you and your firm grow, then maybe you should keep looking.

—–

Ron Bockstahler is the CEO of Amata Holdings, LLC and managing broker for Amata Realty Group. His companies have served the legal community for over 30 years and Ron regularly consults with attorneys on business development and space needs. You can contact Ron at [email protected] or call him at (312) 924-0204.

Discover our virtual offices in Chicago.

Marketing 101 for Attorneys

by

It’s true. Life moves pretty fast. If you don’t stop and look around once in awhile, you might miss it. The same is true for marketing. Staying up-to-date on emerging marketing strategies is a full-time job. If you’re an attorney looking to get your name out there, make connections, or generate more clients, check out our Marketing 101 tips.

Marketing Is a Must

It might go without saying but we think it bears repeating. Your product won’t sell itself, so don’t be afraid to put yourself out there! Need some inspiration? Take a look at your competition. What are they doing? Don’t forget about your social media as well.

Utilize Social Media

Social media is one of the most cost effective and beneficial types of marketing available, With over 1.5 billion people on Facebook, it’s easy to get lost in the crowd, but it’s also 1.5 billion pairs of eyes that could be seeing you! Be smart about your social media strategy. Know your target audience and which social media channels work best for your content. Take a great photo of the cityscape outside your office? Post it on Instagram. Have a quick update about an upcoming company event? Compose a short tweet. Your message won’t fit in 140 characters? We recommend making the jump to email. Looking for more inspiration? Check out Forbes’ list of the top 10 benefits of using social media marketing.

Ditch Snail Mail for Email

There are a myriad of tools available for small firm owners to help get their name out. Utilizing an effective email marketing campaign will be far more beneficial than traditional snail mail. For example, email allows your potential clients to receive news from you wherever and whenever. Having an email subscription sign up option on your website’s homepage will help you stay top of mind long after visitors have clicked out of your homepage. Visit Hubspot’s blog for more advice on how to effectively use email marketing.

Ask for Help

Not everyone is a marketing guru, and that’s ok! Utilize your resources, like our blog, to help keep you informed on the latest trends. Still unsure? Network with marketing professionals for even more insider tips.

Build a Network

This isn’t always easy. We recommend a shared office space dedicated to attorneys, like Amata Law Offices. It’s easy to make connections with other industry professionals when working in a shared environment. Instead of isolation, you have a community of small-business owners and attorneys who all want the same thing as you, success.

If you’d like to tour our shared office space for attorneys, contact us today.

Need help with marketing? Discover our legal support staff for lawyers in Chicago.

Lawyer Rankings: The Good, The Bad and the Waste of Money

by

Lawyer rankings are big business these days.

An article earlier this month in the Wall Street Journal documented emails that have been stacking up in many lawyers’ inboxes over the last few years, all proclaiming the recipient as Top, Super, Best, Leading and many other superlatives.

It’s tough to burst my clients’ bubble when they forward me another breathless email declaring that they are among an elite group of attorneys being named to this latest list.

But most of these awards are just scams, cleverly disguised as ego stroking.

The fine print will explain that while you have been named to this list solely because of your supreme mastery of your area of law, unfortunately no one will know about this great news unless you buy a plaque, pay for an expanded profile or write a check to be included in an upcoming ad.

To be fair, there are legitimate lawyer and law firm rankings out there. American Lawyer Media, Acritas and Chambers are a few that have real methodologies backing up their lists. And perhaps they are right that general counsel look to these lists when determining where to send their bet-the-company work.

Perhaps.

Nonetheless, here is an easy way to navigate these awards.

If an awards entity wants to say nice things about you, let them. Put it on your website news section. Post it to LinkedIn. Maybe even add it to your bio – but no badges, please.

Just don’t give them any money.

Instead, use that money to trademark a new superlative adjective, and start your own business model capitalizing on the egos of, say, accountants. Those guys will totally fall for it.

—–

Jocelyn Brumbaugh is the founder ofThe Brumbaugh Group, which provides marketing and lateral integration strategy for law firms and other professional services firms.  She also runs Legal & Professional Services Council, a Chicago-based nonprofit trade group for in-house law firm marketers.

Need marketing support? Discover our legal support staff for lawyers in Chicago.

5 DIY Website Improvements to Increase Revenue

by

Do It Yourself

The landscape of technology is constantly changing. To keep your brand top-of-mind, your website might be changing too! Don’t worry, this doesn’t mean you have to hire a developer to totally overhaul your existing site. These simple DIY website improvements will keep your website looking sharp, fresh, and effective.

Hyperlinks

Use distinct hyperlinks. Utilize visual cues to help readers know where to click and what they’re going to get on the new page. Underline your hyperlink and change the color. This will draw the reader’s attention and encourage them to spend more time on your site. The more detailed the link titles, the more informed the reader will be.

Page Speed

Improve your page speed. No one likes waiting for a website page to load. Today, people want immediate satisfaction, especially online. They expect it! With internet access literally in the palm of users’ hands, potential clients can visit your website wherever and whenever. Don’t lose business due to a slow web page! Thanks to Google’s free tool, you can get information on your page speed and take the right steps to improve it.

Get Them Moving

Include calls to action. It might sound simple, but label calls to action with action words. For example, instead of “sign up for our newsletter,” you could say, “Sign up now!” Here are some other action oriented words and phrases you can incorporate; get started, share it, see more features.

Bullet Points Are Better

Bullet points make things better. In the spirit of providing immediate satisfaction, bullet points help your readers get the information they need as efficiently as possible. Not to mention, it’s aesthetically pleasing. Feel free to think outside of the box. You don’t have to stick to the traditional circle bullet point. Find an icon that matches your unique brand!

Go Mobile

Go mobile or go home. As mentioned, technology is growing by leaps and bounds. Part of that growth includes websites being mobile friendly. Is your homepage layout just as visually pleasing on mobile as it is on a desktop? Do your hyperlinks work on the mobile site? These are all worth investigating and checking. Unsure about the mobility of your website? This site can help.

Need marketing support? Discover our legal support staff for lawyers in Chicago.

The July Attorney Social: Attorney Marketing Tips

by

Thank you to Advitam IP, LLC for hosting yet another wonderful attorney social for the Amata attorneys Wednesday night. Plenty of new faces were seen from diverse areas of practice and at one point contact cards were being dealt like a game of poker was about to begin.

Before the event attorneys were asked to submit their best marketing tips. All submissions were printed and hung on the walls and attendees voted for their favorite throughout the night. While specific tips benefitted certain practices more than others, everyone in attendance could agree that the key for success is always the simple matter of being personable and ending the job with work well done.

That being said, a clear winner pulled ahead at the end of the night with a great tip applicable to any type of practice. Congratulations to Michele Katz of Advitam IP, LLC for her winning marketing tip on creating email templates for client follow-ups!

Michele’s tip and all the other submissions are below. Thank you to all attorneys willing to share their tricks and tips and all who attended the event. You kept the atmosphere lively and the only thing flowing faster than the wine was the conversation. We hope to see you again this August for the final attorney social, the river cruise.

July Attorney Social: Attorney Marketing TipsView more images from event.

Marketing Tips For Attorneys

  1. This tip is simple: Undercut the competition’s prices.
  2. Engage website visitors.
    Instead of a simple picture of you and your staff on your homepage:

    • Feature an engaging video (answer the questions you know they will have)
    • Offer a free book or report
    • Offer a free case evaluation
    • Provide a benefit calculator or a ‘How Much is my Case Worth’ form
    • Include a catchy headline
  3. Want referrals but don’t know how to ask?
    On your outgoing message, after you say you are unavailable, add a quick statement that says: If you were referred, please let me know who referred you so that I may thank them.It takes two minutes of your time, but allows everyone hearing the message to know that you want and accept referrals.
  4. Make your referral a concrete introduction.
    If a contact asks for a referral for a specific type of attorney, ask permission of the contact to make an email introduction between them and whomever you plan to refer them to.This extra step goes a long way toward the referral being “sticky” with the contact following up. Plus, the attorney receiving the referral will know how it originated.
  5. Add live chat and exit pop up technology to your website.
    According to American Marketing Association, live chat increases conversion by 20 percent and results in a 305 percent overall return on investment (ROI).
  6. Use Google ads.
    Google may be most readily viewed as a search engine company, but they make most of their money through advertising. With trackers on 2.2 million sites and 1 million apps, they have the data to ensure your ad is seen by the right people.Yelp ads can’t hurt, either.
  7. Do a good job, get client referrals and don’t overcharge.
  8. Get to know non-profits.
    Contact a local non-profit whose message focuses on potential clientele and see if you can do an event or presentation. Even a simple “Know Your Rights” presentation to the right group can provide you with leads.You can also partner with them to be their go-to referral if anyone asks for an attorney providing the services you do.
  9. Write a column in a local paper.
    Reach out to small, local newspapers and offer to write a weekly column about legal matters for free. The newspapers will usually allow you to add your contact info on the column so people can reach you.
  10. Michele’s Tip: Make an email template for follow ups.
    If you have to retype a follow up email every time you are less likely to get the task done. Make yourself a template with easy fill-ins for their name, where you met etc. You can save it as a signature and then quickly add it into a blank email on any platform. Or save it as an e-mail “Quick Step” on Microsoft Office.Dear ___,
    It was great meeting you at ___. We will keep in touch…
  11. Establish a strong social media presence.
    You want clients to be able to find you, and everyone has a preference on where they go for their information. So be everywhere. Make a Facebook page, update your Google business information, establish an Avvo profile.Make sure people can find you and rate you and spread the news on how you helped them.
  12. One-page newsletter sent by U.S. Postal Service to existing clients.
    We all receive hundreds of emails, sometimes in one day. Real mail has less competition. A one-page newsletter is easily skimmable; particularly if the topics talk about legal developments that interest.Your name and number should be included on the newsletter. Each time an issue goes out clients will call to ask questions or mention a relation who is having a similar problem. You will stay on their minds!

Need marketing support? Discover our legal support staff for lawyers in Chicago.

When Is It Time to Lease Office Space

by

What is shared office space?

Coworking Space ChicagoShared office space allows you the flexibility to create the perfect office space in downtown Chicago, while also staying within budget. We have six different shared office locations available and fully furnished. With our shared office space package, you will have access to conference rooms, monthly networking events, administrative assistance and more. Visit our Shared Office page to learn more about our services and to find YOUR Chicago office.

What is a virtual office?

Amata’s Virtual Office solutions allow you to run your business seamlessly from anywhere and can accommodate to any stage of your business. Visit our Virtual Office Page, to learn more.

Get to know us better. Contact us today!

Contact us and we’ll work with you to find the best solutions for your business needs.

Discover our offices for lawyers in Chicago.

The Need for a Virtual Office

by
We Are A Full-Service Support Solution For Professionals

Chicago_Virtual_Office_Defined

With today’s rapidly evolving technology, it is increasingly common for businesses to embrace the virtual or work life. Virtual office users range from early stage start-ups looking to grow their presence without overextending their budgets, to established businesses that are gradually expanding. No matter your type of company, a virtual office can provide you with the amenities of a complete office and set you up for a success.

Benefits Of A Virtual Office

Leasing and maintaining an independent office for your business can become costly, depending on the stage of your business and its growth plan. Why strain yourself or your budget when a virtual office reduces overhead cost, increases flexibility for meeting and staffing needs, and provides access to class-A building services when needed. Here are a few benefits a virtual office can provide:

  • Virtual Phone Answering Service: A personalized call answering program promotes work productivity. This cost-effective program allows you to prioritize workflow while never missing an important business or client call. Amata provides a personalized call answering service for your business with an after-hours auto attendant and a designated number for call forwarding.
  • Phone Automation: Automation is an interactive voice response system that interacts with callers. It allows businesses to respond to customers promptly and in an organized manner. Once the appropriate information is given to the customer, a member from your team may reach out in a more personal response. This is a great service for small businesses when competing against larger businesses to create a personalized customer experience.
  • Virtual Access: Virtual access gives your business the opportunity to grow with access to a shared office space, coworking rooms, common areas, cafés, and conference rooms during standard office hours. Amata offers a virtual access package, which is perfect for people who work remotely, such as frequent business travelers andthose with a home-based office who require the professional appearance of a formal office.
  • Prestigious Business Address: A prestigious business address projects a professional image to your clients while you work from home. This is a great option for those whose business is not yet ready to rent an actual office space. Amata gives you the option to choose from one of six prestigious business addresses to impress your clients on paper. As an added bonus, mailing addresses also allow you access to common areas, cafés, and coworking rooms.
  • Conference Rooms: A virtual office gives you discounted access to conference rooms where you can conduct meetings or conference calls. Give your business a professional appearance and some of downtown Chicago’s best views when you have meetings with potential business partners or clients. Amata provides multiple conference rooms in every center. Book your room here.

Work Smarter Not Harder

As large corporations transition employees to remote work positions, the playing field is leveled a bit more for small market businesses and entrepreneurs. Now, both employees of large and small companies can enjoy greater work-life balance through the convenience of a virtual office. Reduce time and money wasted on daily commute. If your business is looking to conserve budget or gain an additional location without entering into a lease, a virtual office space is right for you.

See if a virtual office is right for your business. Contact Amata for information about the virtual office plan.

As your business weighs the importance of the image it projects through its office presentation and location, make sure you take charge of its online reputation. Continue read this helpful article for more insight: Take Control Of Your Online Reputation.

Discover our virtual offices in Chicago.

Samurai Business Group: From Trusted Advisor to Trusted Asset

by

Samurai Business Group: From Trusted Advisor to Trusted Asset

The founding partner of Samurai Business Group, Bob Lambert, gives an insight on how to transform a well-trusted advisor into a well- trusted asset.

What is a trusted advisor?

A trusted advisor is someone whom you trust that gives you valuable insight on a subject. The important word here is “trust” which poses two key components: character and competence.

How do you earn trust?

Trust is an important factor in a successful relationship. It is important to understand how your buyer evaluates whom they work with. Here are four basic criteria a buyer may use:

  1. Does your product/service overcome the pain of change?
  2. Do they believe your solution meets their compelling reasons to buy?
  3. Is your solution viable for them to implement?
  4. Does the buyer trust you and your company to deliver on your commitments and promises?

What is the role of a trusted asset?

Below, Samurai Business Group provides the key differences between a trusted advisor and trusted asset. In order to develop skills of a trusted asset, understand what your buyer values. However, more importantly, always put your client first while going beyond your professional opinion. The way one sees a trusted asset is the equivalent to a trusted friend.

Trusted Advisor vs. Trusted Asset

Source: Samurai Business Group

Apply the standard components of a trusted asset into your business practice today!

To learn more join us next week as Bob Lambert will be the guest speaker at Amata’s lunch & learn: Beyond Trusted Advisor – Becoming a Trusted Asset

Click to download Samurai’s Business Group Full Article

Discover our legal support staff for lawyers in Chicago.